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This highly interactive workshop helps you define the right strategic vision for your future and develop tools and process to achieve those objectives. A clear vision provides a robust framework for all your creative marketing and communications. Applied throughout your organization, it will become your most valuable asset in developing lasting relationships with your existing and prospective customers.
Whether you’re a growing business or a start-up, a clear strategy is the means by which you can define precisely who and what you are, what you offer, and above all your competitive advantage. This process will help you create a customized, highly competitive strategic vision.
This collaborative Strategic Visioning workshop is tailored to each specific client requirement, but it sets out to:
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Define or re-define your overall business objectives and form an action-orientated strategic blueprint for the next 3-5 years.
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Clarify the distinctive qualities and characteristics of your business organisation in order to create your competitive advantage.
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Identify those obstacles that prevent forward movement (both internally and externally).
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Articulate your USP and how it needs to adapt to changing market conditions and remain customer focused.
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Clarify “what you do best” (i.e. your core competencies) within your key target market(s).
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Articulate your Strengths, Problems, Opportunities, and Threats.
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Analyze the competition.
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Develop an action plan with clear roles and responsibilities.
Having completed this, you will have a strategic blueprint for your future - the future YOU want to see!
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There's some useful added-value
bonuses, such as:
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Improved business and operational processes
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A clear understanding of your business value proposition
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Aligned and strengthened personal relationships
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Improved business focus and purpose
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Retention of quality clients and personnel
Client Testimonial
"As a small, fast-growing agency, we needed to understand what made us different and where best to focus the business.
imageshaper quickly cracked the Brandcast genome and helped the senior management set out a growth path that was both exciting and achievable. A far more valuable process that we'd expected. Creative business support just when it was needed.
The two day process was extremely hard work – but hugely rewarding – both for the business and personally."
Charlie Grieve - Brandcast Media
Benefits of the workshop
At the end of this 2-day workshop, you will walk away with:
- A clear statement of your Mission, Vision, and Values
- A clear action plan of practical steps and on-going training requirements
- A business that can adapt to the ever-changing market

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