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This initial 5-month phase will include strategic definitions to set out the market criteria. In other words, we'll shape your image and work with you to agree on:
- the necessary image that you wish to portray (creating the right positioning strategy).
- how best to define your service/product offering, and there by minimizing the risk of failure - we'll chose the best use of words to describe the offering.
- the geographic areas (by State) to target and the methodology to deploy, to create awareness in each state, one by one, including demographics.
Therefore deliverables from this stage will include:
- Written Strategic Plan document.
This initial 5-month phase will also see the production of:
- Supporting leaflet/brochure
Write the creative brief, and from draft copy supplied by client, prepare final copy to compliment the creative brief to hand off to a designer for preparation of artwork and print. The core focus should be on the nature of certain vision problems and the benefits of this treatment. The whole proposition should be one of 'added value'.
- Creative brief and strategy for medium website
Write supporting creative brief, and development of web strategy, to include user profile, architecture map (to illustrate navigation) and from draft copy supplied by client, prepare final copy to hand off to web master to build 10-12 page website and upload.
- Prepare PR materials
Write and prepare a standard press release master template (from outline supplied by client) and supporting bio and formatted articles for the preparation of a media kit.
- Preparation of book proposal
Write and prepare full-color book proposal, working with client, to deliver an end document in both printed and digital format.
- Event management
Creation of event management process, to include instructional materials for distribution to 3 rd party organizers.
Therefore, deliverables from this stage will include:
- Initial meeting (either phone conference or face to face if possible).
- Written creative brief (with conceptual outline) and final text for leaflet and 4-6 page website.
- Final written press release template and materials.
- Assembly of 10 completed press packs.
- Book proposal, including 10 printed copies.
- Event management process document.
Printing, original photography and all web development are invoiced additionally as required by the project where agree with the client.
Travel costs beyond a 50-mile radius of our offices, international phone charges, couriers and shipping are invoiced additionally as required by the project where agreed with the client.
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