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simons top tips  

Integrate your marketing effort, so it’s consistent in style, tone, and image across all media.

Ensure all your marketing messages contain something of value for your customer, and deliver an experience that builds brand loyalty.

Shift from "expectation marketing" to "experience marketing," by understanding the emotional drivers.

Select the right product or service for each of your target markets.

Use the power of online and offline marketing to maximum affect to engage and secure your customer.

Make sure you communicate how, when, and where customers can buy your product or service.



Marketing materials that evoke an emotional response

It's not a question of just producing a glossy brochure, a clever leaflet or even a memorable website. It's about really understanding who your audience is, and why they would buy your service/product in the first place. Understand the "why" enables us to define the experience you should be offering your customers, so they have a value-based affiliation and connection with your brand that translates into bottom line growth!

Without that clear strategic set of intentions, we can't start. Once we've set the strategic foundation with a clear set of definitions, it makes it easier to define the most appropriate course of action.

People often ask me if they should communicate more often with their audience? My answer is simple “only if you've got something useful to say!” Producing effective marketing materials is an art in itself. It's about having a deep and intuitive understanding of what you are, who you are and why you're doing it, as well as the expectations of your customers.

Creating the right look and feel, developing the right distinctive language that will offer an insight into your uniqueness - on almost all sensory levels - to building the end product that has a sense of who you are, is only a small part of the whole complex process. Marketing should be focused on relationship building, which comes from the experience from every touchpoint. In each case, it should initiate that relationship, so it's easy to build on - one that has potential to attract new business, retain existing business, and using your most profitable customers as advocates of your brand.

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